Refuse & Reduce
It's best to prevent the need to reuse and recycle where you can:
ReFuse - do you really need it?
ReDuce - can you use less of it or use it less often?
There are countless ways you can refuse and reduce to help sustain the planet - this page shares some to get you thinking
More sustainable products
Here's a page with ideas for products that use less packaging or come in forms that are smaller, conserving fuel to create and transport them
A Refillery is a place where you can refill your container to minimize plastic waste
There is one at the Burncoat Center for Arts & Wellness in Worcester - next time you are in the area, give it a try for home cleaning and personal care products
Refillable options are available at some chain stores as well - take advantage of these opportunities to reduce packaging, patronize those places, and let the management know you appreciate it. Ask other stores you visit to add more products like this.